The Social Media World Forum – www.socialmedia-forum.com– opens its doors next week, and announced that attendance has doubled in size from last year to over 4,000 pre-registered attendees, surpassing show targets and expectations. The organisers also mentioned that over 40 different countries were represented, making it a truly international show and a key place to network on the social media calendar.

Social Media World Forum is now firmly established as Europe’s leading social media event. With 5 supporting conference streams, over 300 speakers, free to attend workshops and exhibitions, and a fantastic ‘Social Shindig’ networking party on the first night. (more…)

Interview with Freddie Laker, Director of Digital Strategy, SapientNitro

Freddie Laker from Sapient Nitro will be keynoting at the social media world forum on the 15^th March, and we caught up to ask him a few questions pre event on his tips using social media.

1. From your experience, if you had to recommend one tip for using social media what would it be?

So many companies are excited about their first corporate blog, viral marketing campaign or Facebook group, yet the pioneers and the bold are those already looking ahead at what’s next. To maintain hard-won, relevant profile and share of voice in a world of increasingly fickle consumers, marketers need to understand how social media is going to intuitively evolve and anticipate how to make existing and new tools and strategies work harder and smarter to keep the conversation going. I’d even go as far as arguing that in a couple of years only ‘silver surfers’ will still be referring to online collaborative tools as ‘social media’.

2. What do you think is the biggest thing that marketers fail to realize about social media? (more…)

We are delighted to announce Partick Crane, VP Marketing, LinkedIn confirms on the program at Social Media World Forum.  See Patrick on the follwoing Panel: Leveraging Social Media in business – the importance of B2B Social Networking

About Patrick (more…)

Monita Mohan, Project Manager for El Camino Technologies, a Social Network Support Service, answers a few topical questions around Social Media Networks in a recent interview with Social Media World Forum.

Monita started moderation and support services at the company in 2005.  Since then the company has grown to a staff of 80 (US and India locations), supporting multiple leading social networking sites in the US and Europe. She has a Master’s degree in International Relations from Victoria University, New Zealand.

Interact with Sukesh & Monita Mohan in their workshop presentation ‘Trends in Moderation and Support for Social Media’ on the 15th March @ 13.00-13.30 (http://www.socialmedia-forum.com/exhibition/workshops.html) or visit them at their stand (11) throughout the 2 days of the Show.

What advice would you offer to a new start up Social Network ? (more…)

Below Mark Groves from NDS talks about what’s coming next in the realms of social tv and how it can be integrated into existing platforms.
NDS will be exhibiting at the Social TV and Social Media World Forum on the 15th & 16th March, London 2010. http://www.social-tv.net meet them at stand number 15.

We are pleased to welcome back Wiley to the Social Media World Forum – this year Wiley will be bringing along some of the top Social media books currently avalible.

Wiley was Founded in 1807, John Wiley & Sons Publishers has been a valued source of information and understanding for more than 200 years, helping people around the world meet their needs and fulfil their aspirations.

Wiley is proud to have Guy Clapperton, authour of  ‘This is Social Media‘  chairing the conference Monday 15th.

As a special promotion Wiley will be offering 20% discount on all books at the event. This book as well as other new exciting books on the world of social Media will be available to purchase from Wiley’s stand (Stnad number. 14) during the two days of the conference.

Other books which will be avalible at teh event include:

(more…)

Eight months after Nitro Group acquisition, company adopts one brand to represent its fully integrated, multi-channel marketing and commerce offerings to clients

Legorburu and Clarke share leadership responsibilities worldwide

LONDON – 19 February 2010 – Sapient (NASDAQ: SAPE) today announced that its Sapient Interactive and SapientNitro divisions will go to market as a single brand, effective immediately.  The strategy is designed to capture increased demand for the company’s comprehensive multi-channel marketing and commerce services. The unified SapientNitro offering will be co-led by Gaston Legorburu, former head of Sapient Interactive group, and Chris Clarke, founder and former head of Nitro Group (now SapientNitro).  More details about SapientNitro are available at the new www.sapientnitro.com. (more…)

Social media gives marketers a voice and a way to communicate with peers, customers and potential consumers. It personalizes the ‘brand’ and helps spread messages in a relaxed and conversational way.  In an evolving world where communities are king, personalising marketing strategies is not just necessary, it is expected.

For those looking to get into marketing positions, how can your social media profile help?

The socially evolving jobs climate places a responsibility on jobseekers to ‘hang out’ with prospective employers.  Participation in online communities affords the opportunity to develop individual reputations, accentuating the skills and knowledge required by hiring organisations.  Personal profiles represent our online brand and as readily as we are able to join the myriad of social hubs, our integrity is open to scrutiny.  So with social media being built on transparency, digital profiles can mean the difference between success and failure. (more…)

We are pleased to welcome buy.at Affiliate Network as a gold sponsor for our event.

buy.at is a global Affiliate Marketing network and a leading industry player in the UK market.  A wholly owned subsidiary of AOL Advertising, buy.at designs campaigns and tools that add value to our client’s current marketing strategy and drive maximum online results. Each client benefits from a bespoke package of industry leading commercial and technical innovations, supported by a responsive account management team of marketing and technical experts. Our company leads the market with unrivalled technology, an ethical approach, and a commitment to developing long term strategic partnerships.

buy.at works with several of the biggest High Street and Online brands across multiple verticals as well as a wide range of affiliate webmasters and publishers.  As the market continues to evolve, buy.at is providing innovative technologies and expertise to help bloggers and social media marketers to monetise content more effectively. A few of our top clients include Marks & Spencer, O2, Ticketmaster and Expedia. Our high quality publishers include social media, incentive, email, PPC and content affiliates, such as Adknowledge, Myvouchercodes, Moneysupermarket and top10 broadband.

Chris Tradgett F IDM, will be presenting on day two at 10.10 – “Monetising Social Media & Social Networks”

Chris Tradgett F IDM – with over 20 years in marketing, Chris has over 7 years experience in Affiliate Marketing having been one of the original team at buy.at. Chris’ experience covers all aspects of the industry from business development to operations and now runs the Partnerships side of the buy.at network. Chris has spoken at a variety of industry events including Internet World, Ad:Tech, Econsultancy forums as well as representing buy.at at a4uexpo and Affiliate Summit.

Visit buy.at on stand no. 21